Using media formats Atatürk University students in this study, objectives, duration, parental education level and some variables such as gender based impact on their assertiveness features are tested. The research is our country's university students majoring in creating, studying in various parts of the sample of the Atatürk University; 258 women, has a total of 576 students, including 318 men. personal information form and Rathus Assertiveness Inventory were used in the study. The information obtained was analyzed by SPSS. Of college students educational status of the Mother, according to the education status of the Father according to the purpose of entering to the internet, according to assertiveness between scores, by frequency of television viewing, significant differentiation was found. Together or separate based on whether college students perceived their parents ' economic situation, according to the Internet to enter the frequency according to the time of dating on the Internet, by frequency of listening to the radio, television viewing according to purpose, by frequency of newspaper reading, newspaper reading, there was not a significant difference between the mean score according to the purpose of assertiveness.

Assertiveness, tools for media, college students.